An edition of A financial approach to estimating firm-level brand equity and measuring the impact of marketing events (1992)

A financial approach to estimating firm-level brand equity and measuring the impact of marketing events

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A financial approach to estimating firm-level ...
Carol J. Simon, Carol J. Simon
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Last edited by MARC Bot
December 26, 2022 | History
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An edition of A financial approach to estimating firm-level brand equity and measuring the impact of marketing events (1992)

A financial approach to estimating firm-level brand equity and measuring the impact of marketing events

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
43

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Subjects

Brand name products, Valuation

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Edition Availability
Cover of: A financial approach to estimating firm-level brand equity and measuring the impact of marketing events
A financial approach to estimating firm-level brand equity and measuring the impact of marketing events
1992, Marketing Science Institute
in English
  • Not in Library
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Book Details

Edition Notes

"June 1992."

"Working paper."

Includes bibliographical references (p. 39-42).

Published in
Cambridge, Mass
Series
Report -- no. 92-116, Report (Marketing Science Institute) -- no. 92-116.
Copyright Date
1992

Classifications

Library of Congress
HF5415.2 .R48 no. 92-116, HD69.B7 S56 1992

The Physical Object

Pagination
43 pages
Number of pages
43

ID Numbers

Open Library
OL44936581M
OCLC/WorldCat
26514022

Source records

marc_columbia MARC record

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December 26, 2022 Created by MARC Bot Imported from marc_columbia MARC record