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"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact' by Andy Milligan and Jon Edge. Everyone now understands that brands equal long-term money. And long-term money gives you the power to change things. That's why we're obsessed with brands. And that is why you have to be on the brandwagon"--Resource description page.
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Subjects
Branding (Marketing), Brand name products, AdvertisingShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
Why you need to be on the brandwagon: brands are long-term money
2010, Pearson Education publishing as FTPress Delivers
in English
0132550482 9780132550482
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Edition Notes
Description based on resource description page (viewed Mar. 12, 2010).
"An e-burst of inspiration from the best books"--Cover.
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- Created January 2, 2023
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January 2, 2023 | Created by MARC Bot | Imported from harvard_bibliographic_metadata record |