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Explore the field of marketing with Marketing Dynamics. This text is innovative, challenging, easy-to-read, and fun to use. Vivid explanations and classic examples help you learn the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These fundamental concepts are presented through the four Ps: Product, Place, Price, and Promotion. The influences of technology and the Internet are illustrated throughout the text. Marketing impacts the success of every business, and the knowledge of marketing will enhance any career. Let Marketing Dynamics sell you on the exciting and dynamic world of marketing! - Back cover.
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Previews available in: English
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Marketing Dynamics: Canadian Edition 2013
2013, Oxford University Press
in English
0199007438 9780199007431
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Marketing Dynamics
June 30, 2006, Goodheart-Willcox Co
Hardcover
in English
1590705866 9781590705865
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July 24, 2023 | Edited by dcapillae | merge authors |
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