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"This concise program looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.
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Focused group interviewingShowing 1 featured edition. View all 1 editions?
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1
Focus groups: targeting the market
2005, Films for the Humanities & Sciences
videorecording :
in English
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Originally broadcast as a segment of the television program: Venture.
DVD.
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- Created March 7, 2023
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March 7, 2023 | Created by MARC Bot | Imported from marc_nuls MARC record |