An edition of Diffusing marketing theory and research (1979)

Diffusing marketing theory and research

the contributions of Bauer, Green, Kotler, and Levitt

by and

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Diffusing marketing theory and research
edited by Alan R. Andreasen, D ...
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Last edited by MARC Bot
July 20, 2024 | History
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An edition of Diffusing marketing theory and research (1979)

Diffusing marketing theory and research

the contributions of Bauer, Green, Kotler, and Levitt

by and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
American Marketing Association
Language
English
Pages
148

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Subjects
Marketing, Congresses, Marketing research

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Edition Availability
Cover of: Diffusing marketing theory and research
Diffusing marketing theory and research: the contributions of Bauer, Green, Kotler, and Levitt
1979, American Marketing Association
in English
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Libraries near you: WorldCat

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Book Details

Edition Notes

Bibliography: p. 131-148.
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."

Published in
Chicago
Series
Proceedings series - American Marketing Association, Proceedings series (American Marketing Association)

Classifications

Dewey Decimal Class
658.8/001
Library of Congress
HF5415 .D4883

The Physical Object

Pagination
v, 148 p. ;
Number of pages
148

ID Numbers

Open Library
OL4723042M
ISBN 10
0877571163
LCCN
78010544
OCLC/WorldCat
4496195
Goodreads
3618074

Source records

Scriblio MARC record
University of Prince Edward Island MARC record
amazon.com record
Library of Congress MARC record
marc_uic MARC record
harvard_bibliographic_metadata record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 20, 2024 Edited by MARC Bot import existing book
December 13, 2023 Edited by MARC Bot import existing book
July 11, 2022 Edited by MARC Bot import existing book
October 15, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record