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Servicizing, a novel business practice that sells product functionality rather than products, has been touted as an environmentally beneficial business practice. This paper describes how servicizing transactions mitigate some problems associated with sales transactions, but creates several others. The success of servicizing-or product service systems-requires manufacturers to develop contracts that attract customers while protecting their interests. Several propositions are offered to facilitate empirical testing of the concepts discussed.
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"February 2008"--Publisher's web site.
Includes bibliographical references.
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- Created May 28, 2023
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May 28, 2023 | Created by MARC Bot | Imported from harvard_bibliographic_metadata record |