An edition of Setting advertising appropriations: decision models and econometric research (1973)

Setting advertising appropriations: decision models and econometric research

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Setting advertising appropriations: decision ...
Leonard J. Parsons
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October 9, 2020 | History
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An edition of Setting advertising appropriations: decision models and econometric research (1973)

Setting advertising appropriations: decision models and econometric research

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  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Krannert Graduate School of Industrial Administration, Purdue University
Language
English
Pages
50

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Subjects
Advertising, Cost effectiveness, Decision making, Mathematical models

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Edition Availability
Cover of: Setting advertising appropriations: decision models and econometric research
Setting advertising appropriations: decision models and econometric research
1973, Krannert Graduate School of Industrial Administration, Purdue University
in English
  • Not in Library

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Book Details

Edition Notes

Bibliography: leaves 47-50.

Published in
West Lafayette, Ind
Series
Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 382

Classifications

Dewey Decimal Class
658/.001/9 s, 338.4/3
Library of Congress
HD6483 .P8 no. 382, HF5823 .P8 no. 382

The Physical Object

Pagination
50 l., 9 p.
Number of pages
50

ID Numbers

Open Library
OL5026870M
LCCN
73621430

Source records

Library of Congress MARC record

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October 9, 2020 Edited by MARC Bot import existing book
December 14, 2009 Edited by WorkBot link works
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record