An edition of Marketing research
(2001)
Marketing Research
Methodological Foundations
by Gilbert A. Churchill and Dawn Iacobucci
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This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
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Subjects
Marketing research, Marketing, Methodology, Consumers, Management| Edition | Availability |
|---|---|
1
Marketing research: methodological foundations
2010, South-Western Cengage Learning
in English
- 10th ed., International edition,
1439081018 9781439081013
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2
Marketing Research: Methodological Foundations
2009, South-Western College Pub
in English
0324359950 9780324359954
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3
Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)
May 11, 2001, South-Western College Pub
Hardcover
in English
- 8 edition
0030331013 9780030331015
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- Created December 19, 2023
- 1 revision
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