An edition of What makes consumers pay more for national brands than for store brands (2000)

What makes consumers pay more for national brands than for store brands

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What makes consumers pay more for national br ...
Raj Sethuraman, Raj Sethuraman
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Last edited by MARC Bot
July 15, 2024 | History
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An edition of What makes consumers pay more for national brands than for store brands (2000)

What makes consumers pay more for national brands than for store brands

image or quality?

by

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  • 0 Currently reading
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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
32

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Subjects

Brand choice, Brand name products, Consumers' preferences, House brands, Prices

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Edition Availability
Cover of: What makes consumers pay more for national brands than for store brands
What makes consumers pay more for national brands than for store brands: image or quality?.
2000, Marketing Science Institute
in English
Cover of: What makes consumers pay more for national brands than for store brands
What makes consumers pay more for national brands than for store brands: image or quality?
2000, Marketing Science Institute
in English
Cover of: What makes consumers pay more for national brands than for store brands
What makes consumers pay more for national brands than for store brands: image or quality?
2000, Marketing Science Institute
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

"Working paper."

Includes bibliographical references (p. 31-32).

Published in
Cambridge, Mass
Series
Report -- no. 00-110, Report (Marketing Science Institute) -- no. 00-110
Copyright Date
2000

The Physical Object

Pagination
32 pages
Number of pages
32

ID Numbers

Open Library
OL52453350M
OCLC/WorldCat
45846404

Source records

marc_columbia MARC record

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July 15, 2024 Created by MARC Bot Imported from marc_columbia MARC record