An edition of The impact of new brand entries on brand judgments, consideration set and attribute weight (1991)

The impact of new brand entries on brand judgments, consideration set and attribute weight

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The impact of new brand entries on brand judg ...
Yigang Pan, Yigang Pan
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Last edited by MARC Bot
July 23, 2024 | History
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An edition of The impact of new brand entries on brand judgments, consideration set and attribute weight (1991)

The impact of new brand entries on brand judgments, consideration set and attribute weight

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Publish Date
Language
English
Pages
295

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Edition Availability
Cover of: The impact of new brand entries on brand judgments, consideration set and attribute weight
The impact of new brand entries on brand judgments, consideration set and attribute weight
1991
in English
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Book Details

Edition Notes

"92-9879."

Thesis (Ph. D.)--Columbia University, 1991.

Includes bibliographical references (leaves 247-254).

Microfilm. Ann Arbor, Mich. : University Microfilms International, 1992. 1 microfilm reel ; 35 mm.

The Physical Object

Pagination
v, 295 leaves.
Number of pages
295

ID Numbers

Open Library
OL52809507M
OCLC/WorldCat
29273689

Source records

marc_columbia MARC record

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July 23, 2024 Created by MARC Bot Imported from marc_columbia MARC record