An edition of The "Hierarchy of advertising effects" (1986)

The "Hierarchy of advertising effects"

an aggregate field test of temporal precedence

by

The "Hierarchy of advertising effects"
Rajeev Batra, Rajeev Batra
Not in Library

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Last edited by MARC Bot
July 23, 2024 | History
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An edition of The "Hierarchy of advertising effects" (1986)

The "Hierarchy of advertising effects"

an aggregate field test of temporal precedence

by

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Publish Date
Publisher
Columbia Business School
Language
English
Pages
44

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Subjects

Advertising, Psychological aspects, Consumers, Research, Human information processing, Consumers' preferences, Brand choice, Time-series analysis

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Edition Availability
Cover of: The "Hierarchy of advertising effects"
The "Hierarchy of advertising effects": an aggregate field test of temporal precedence
1986, Columbia Business School
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

"March 1986."

Bibliography: leaves 28-32.

Published in
New York, N.Y
Series
Working paper series in marketing / Avis Rent a Car System, Inc -- 86-AV-5, Working paper series in marketing -- 5, 1986

The Physical Object

Pagination
44 leaves
Number of pages
44

ID Numbers

Open Library
OL52817699M
OCLC/WorldCat
80632819

Source records

marc_columbia MARC record

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July 23, 2024 Created by MARC Bot Imported from marc_columbia MARC record