An edition of Signs and wonders (1998)

Signs and wonders

the spectacular marketing of America

1st ed.
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Last edited by MARC Bot
July 13, 2024 | History
An edition of Signs and wonders (1998)

Signs and wonders

the spectacular marketing of America

1st ed.
  • 1 Want to read

Signs and Wonders is a richly detailed history of the giant animated signs known as "spectaculars," the evolution of which has mirrored the evolution of American commerce and society throughout the twentieth century. Although the book concentrates on Times Square, now as ever the spectacular's principal gallery, readers may be surprised to learn that the spectacular once flourished in every American city across the land.

Coauthored by the third-generation owner of Artkraft Strauss, the century-old company that built most of Times Square's landmark displays, Signs and Wonders follows the evolution of the spectacular decade by decade, revealing the signs' importance as both social and technological milestones.

Culled from the reminiscences of scores of eyewitnesses, fleshed out with extensive archival research, and illustrated with dozens of historic photographs, the book reveals how the mighty supersigns came to be, and tells the fascinating stories of the promoters, con men, and geniuses who fashioned color and light, electricity and information, into icons. Chronicling this thrilling, little-known segment of history, Signs and Wonders is a stirring celebration of the American imagination.

Publish Date
Publisher
Doubleday/Currency
Language
English
Pages
303

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Previews available in: English

Edition Availability
Cover of: Signs and wonders
Signs and wonders: the spectacular marketing of America
1998, Doubleday/Currency
in English - 1st ed.

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Book Details


Edition Notes

Published in
New York

Classifications

Dewey Decimal Class
659.13/42/0973
Library of Congress
HF5843 .S73 1998

The Physical Object

Pagination
xvi, 303 p. :
Number of pages
303

ID Numbers

Open Library
OL702469M
Internet Archive
signswondersthe00star
ISBN 10
0385486022
LCCN
97051466
OCLC/WorldCat
38120622
Library Thing
1118501
Goodreads
2746240

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History

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July 13, 2024 Edited by MARC Bot import existing book
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November 26, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record