An edition of loyalty.com (2000)

loyalty.com

Customer Relationship Management in the New Era of Internet Marketing

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Cover of: loyalty.com by Frederick Newell
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Last edited by ImportBot
October 8, 2020 | History
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An edition of loyalty.com (2000)

loyalty.com

Customer Relationship Management in the New Era of Internet Marketing

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies.

Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
325

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Previews available in: English

Subjects
Commerce, Management, Internet marketing, Klantgerichtheid, Relations avec la clientèle, E-commerce, Consumer Satisfaction, Internet, Kundenmanagement, Methods, Marketing sur Internet, Consommateurs, Customer relations, Public Relations, Interpersonal Relations, Fidélité, Telemarketing, Advertising, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Consumer Behavior

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Edition Availability
Cover of: loyalty.com
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 25, 2002, McGraw-Hill
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: loyalty.com
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 25, 2002, McGraw-Hill
Paperback in English - 1 edition
Libraries near you: WorldCat
Cover of: Loyalty.com
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
February 22, 2000, McGraw-Hill Companies
in English
Libraries near you: WorldCat
Cover of: Loyalty.com
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
February 22, 2000, McGraw-Hill Companies
Hardcover in English - 1st edition
Libraries near you: WorldCat

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Book Details

First Sentence

"Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs."

Classifications

Library of Congress

ID Numbers

Open Library
OL7299173M
ISBN 10
007138782X
ISBN 13
9780071387828
OCLC/WorldCat
48883672
Library Thing
283658
Goodreads
1237511

Source records

Better World Books record

Excerpts

Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.
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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
October 8, 2020 Edited by ImportBot import existing book
July 31, 2020 Edited by ImportBot import existing book
April 27, 2011 Edited by OCLC Bot Added OCLC numbers.
August 4, 2010 Edited by IdentifierBot added LibraryThing ID
April 29, 2008 Created by an anonymous user Imported from amazon.com record