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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Previews available in: English
Subjects
Marketing, Service industries, Business, Nonfiction, Dienstensector, SellingShowing 6 featured editions. View all 6 editions?
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1
Selling the Invisible: A Field Guide to Modern Marketing
January 2, 2008, Hachette Audio
Audio CD
in English
- Abridged edition
1600241018 9781600241017
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2
Selling the Invisible: A Field Guide to Modern Marketing
March 1, 2001, Texere
Hardcover
in English
- 1 edition
1587990660 9781587990663
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WorldCat
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3
Selling the Invisible
2001, Grand Central Publishing
Electronic resource
in English
0446960659 9780446960656
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WorldCat
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4
Selling the Invisible
2001, Grand Central Publishing
Electronic resource
in English
0759562253 9780759562257
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Libraries near you:
WorldCat
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5
Selling the Invisible: A Field Guide to Modern Marketing
March 1, 1998, Warner Books
in English
0446672319 9780446672313
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WorldCat
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6
Selling the invisible: a field guide to modern marketing
1997, Warner Books
in English
0446520942 9780446520942
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Book Details
First Sentence
"In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods."
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- Created April 29, 2008
- 6 revisions
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August 24, 2024 | Edited by openlibrary_covers | //covers.openlibrary.org/b/id/14772112-S.jpg |
September 18, 2021 | Edited by ImportBot | import existing book |
April 25, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |