An edition of The Adweek copywriting handbook (2006)

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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  • 4.0 (1 rating) ·
  • 56 Want to read
  • 3 Currently reading
  • 2 Have read

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Last edited by IdentifierBot
August 6, 2010 | History
An edition of The Adweek copywriting handbook (2006)

The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

  • 4.0 (1 rating) ·
  • 56 Want to read
  • 3 Currently reading
  • 2 Have read

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Publish Date
Publisher
Wiley
Language
English
Pages
360

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Previews available in: English

Edition Availability
Cover of: The Adweek copywriting handbook
Cover of: The Adweek Copywriting Handbook
The Adweek Copywriting Handbook
2007, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: The Adweek Copywriting Handbook

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Book Details


ID Numbers

Open Library
OL7595384M
ISBN 10
0470051248
ISBN 13
9780470051245
Library Thing
2267645
Goodreads
603716

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 29, 2008 Created by an anonymous user Imported from amazon.com record