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Last edited by IdentifierBot
August 6, 2010 | History
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Previews available in: English
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Edition | Availability |
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1
The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
2007, J. Wiley
in English
0470051248 9780470051245
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2
The Adweek Copywriting Handbook
2007, John Wiley & Sons, Ltd.
Electronic resource
in English
047008880X 9780470088807
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WorldCat
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3
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
December 11, 2006, Wiley
in English
0470051248 9780470051245
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- Created April 29, 2008
- 6 revisions
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August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |