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In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals.
Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.
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Technology Licensing: Corporate Strategies for Maximizing Value
August 14, 1996, Wiley
in English
0471130818 9780471130819
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"Knowledge is the new strategic raw material for creating wealth."
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- Created April 29, 2008
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August 3, 2024 | Edited by MARC Bot | import existing book |
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