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The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
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Previews available in: English
Subjects
Export marketing, Research, Business, Nonfiction, International business, Market research, Exports & Imports, International Marketing, Business & Economics, Business / Economics / Finance, Sales & Selling - General, Business/Economics, International - Marketing, Advertising & Promotion, Business & Economics / Sales & Selling, International trade, Marketing researchShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
International Marketing Research
2005, John Wiley & Sons, Ltd.
E-book
in English
0470010967 9780470010969
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Libraries near you:
WorldCat
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2 |
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3
International Marketing Research: Concepts and Methods
September 1999, John Wiley & Sons
Paperback
in English
- 2nd edition
0471983225 9780471983224
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Libraries near you:
WorldCat
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Book Details
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"information is a key ingredient in the development of successful marketing strategies."
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- Created April 29, 2008
- 6 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL14868069W |
August 6, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |