An edition of Brand Equity & Advertising (1993)

Brand Equity & Advertising

Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

1 edition

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Cover of: Brand Equity & Advertising by Alexander L. Biel
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  • ★★★★ 4.00 ·
  • 1 Rating
  • 6 Want to read
  • 1 Currently reading
  • 2 Have read
Notes

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Last edited by IdentifierBot
August 6, 2010 | History
Edit
An edition of Brand Equity & Advertising (1993)

Brand Equity & Advertising

Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)

1 edition

by

  • ★★★★ 4.00 ·
  • 1 Rating
  • 6 Want to read
  • 1 Currently reading
  • 2 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Lawrence Erlbaum
Language
English
Pages
384

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Previews available in: English

Subjects
Brand name products, Merken, Branding (Marketing), Reclame, Congrès, Évaluation, Marques de commerce, Congresses, Advertising, Publicité, Valuation, Stratégie de marque, Produits de marque, BUSINESS & ECONOMICS, Advertising & Promotion

Showing 8 featured editions. View all 8 editions?

Edition Availability
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2016, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity and Advertising
Brand Equity and Advertising: Advertising's Role in Building Strong Brands
2013, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Brand Equity & Advertising
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
April 1, 1993, Lawrence Erlbaum
Paperback in English - 1 edition
  • Not in Library
Libraries near you: WorldCat
Cover of: Brand Equity & Advertising
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
March 1993, Lawrence Erlbaum
Loose leaf in English - 1 edition
Libraries near you: WorldCat
Cover of: Brand equity & advertising
Brand equity & advertising: advertising's role in building strong brands
1993, Lawrence Erlbaum Associates
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"Brand equity, a concept born in the 1980s, has aroused intense interest among marketing managers and business strategies from a wide variety of industries."

The Physical Object

Format
Paperback
Number of pages
384
Dimensions
9.1 x 6 x 0.9 inches
Weight
1.4 pounds

ID Numbers

Open Library
OL7936548M
ISBN 10
0805812849
ISBN 13
9780805812848
Library Thing
3054400
Goodreads
1756151

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 29, 2008 Created by an anonymous user Imported from amazon.com record