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"Branding, says James Twitchell, is nothing more than commercial storytelling: brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell demonstrates in this insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows."--BOOK JACKET.
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Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
August 23, 2005, Simon & Schuster
Paperback
in English
0743243471 9780743243476
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2
Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
August 31, 2004, Simon & Schuster
Hardcover
in English
0743243463 9780743243469
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zzzz
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3
BRANDED NATION: THE MARKETING OF MEGACHURCH, COLLEGE INC., AND MUSEUMWORLD
2004, Simon & Schuster New York
Hardcover
in English
0743271610 9780743271615
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aaaa
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Book Details
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"Branded Nation: If you were looking for two of the most overused title words in the book business, you couldn't do better than this."
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First Sentence
"Branded Nation: If you were looking for two of the most overused title words in the book business, you couldn't do better than this."
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- Created April 29, 2008
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January 27, 2022 | Edited by ImportBot | import existing book |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
December 15, 2009 | Edited by WorkBot | link works |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |