An edition of Adland (2007)

Adland

A Global History of Advertising

1 edition
  • 2 Want to read

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Last edited by MARC Bot
January 1, 2023 | History
An edition of Adland (2007)

Adland

A Global History of Advertising

1 edition
  • 2 Want to read

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Publish Date
Publisher
Kogan Page
Language
English
Pages
278

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Previews available in: English

Edition Availability
Cover of: Adland
Adland: A Global History of Advertising
August 1, 2007, Kogan Page
Hardcover in English - 1 edition
Cover of: Adland
Adland
2007, Kogan Page Publishers
Electronic resource in English

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Book Details


Classifications

Library of Congress
HF5811, HF5823 .T83 2007

The Physical Object

Format
Hardcover
Number of pages
278
Dimensions
9.2 x 6.3 x 1.5 inches
Weight
1.5 pounds

ID Numbers

Open Library
OL7967688M
Internet Archive
adlandglobalhist00tung
ISBN 10
0749448377
ISBN 13
9780749448370
LCCN
2007016432
OCLC/WorldCat
124157736
Library Thing
3541455
Goodreads
1694829

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January 1, 2023 Edited by MARC Bot import existing book
December 29, 2022 Edited by MARC Bot import existing book
December 17, 2020 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record