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Previews available in: English
Subjects
Marketing, Selling, Key accounts, Customer services, Customer relationsShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Key Customers: Delivering Value Through Strategic Relationships with Key Accounts
2002, Pearson Education, Limited
in English
0273661108 9780273661108
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2
Key Customers: How to Manage Them Profitably (Chartered Institute of Marketing)
July 1, 2000, Butterworth-Heinemann
Paperback
in English
0750646152 9780750646154
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aaaa
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Book Details
First Sentence
"While sales and marketing strategists have for some time been convinced that effective key account management (KAM) leads to increased sales, heightened profitability and improved sales productivity, the characteristics and techniques of KAM were not extensively explored beyond the need for a dedicated sales force until the 1990s."
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- Created April 29, 2008
- 8 revisions
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January 14, 2023 | Edited by ImportBot | import existing book |
November 1, 2022 | Edited by Scott365Bot | Linking back to Internet Archive. |
August 3, 2020 | Edited by MARC Bot | add LCCN |
July 29, 2020 | Edited by MARC Bot | import existing book |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |