An edition of What's in a Name? (2002)

What's in a Name?

Advertising and the Concept of Brands

2nd edition

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Cover of: What's in a Name? by John Philip Jones, Jan S. Slater, John Philip Jones, Jan S. Slater
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Last edited by ImportBot
September 17, 2024 | History
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An edition of What's in a Name? (2002)

What's in a Name?

Advertising and the Concept of Brands

2nd edition

by and

  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
M.E. Sharpe
Language
English
Pages
308

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Previews available in: English

Subjects

Advertising, clothing and dress, Advertising, Brand name products, Publicité, Produits de marque, BUSINESS & ECONOMICS, Marketing, Research, Markenname, Markenartikel, Reclame, Merkartikelen

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Edition Availability
Cover of: What's in a Name?
What's in a Name?: Advertising and the Concept of Brands
October 2002, M.E. Sharpe
Paperback in English - 2nd edition
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HF5823.J718 2003, HF5823 .J718 2003eb, HF5823 .J66 2015, HF5823 .J718 2003

The Physical Object

Format
Paperback
Number of pages
308
Dimensions
9.1 x 6 x 0.8 inches
Weight
1 pounds

ID Numbers

Open Library
OL8054857M
Internet Archive
whatsinnameadver0000jone
ISBN 10
0765611120
ISBN 13
9780765611123
LCCN
2002030890
OCLC/WorldCat
441823266, 1082197032, 958107230
Library Thing
964582
Goodreads
936601

Source records

Better World Books record
Internet Archive item record
Promise Item
marc_columbia MARC record
marc_columbia MARC record
marc_nuls MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 17, 2024 Edited by ImportBot import existing book
March 8, 2023 Edited by MARC Bot import existing book
December 16, 2022 Edited by MARC Bot import existing book
December 9, 2022 Edited by MARC Bot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record