An edition of Pharmaceutical Marketing
(2001)
Pharmaceutical Marketing
Principles, Environment, and Practice
by E. M. Mick Kolassa, Greg, Ph.D. Perkins, and Bruce Siecker
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Subjects
Drugs, marketing, Pharmaceutical industryShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Pharmaceutical Marketing: Principles, Environment, and Practice
December 2001, Haworth Press
Hardcover
in English
078901582X 9780789015822
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Book Details
First Sentence
""Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.""
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- Created April 29, 2008
- 6 revisions
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| October 12, 2020 | Edited by ImportBot | import existing book |
| August 14, 2020 | Edited by ImportBot | import existing book |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |