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Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001)
February 2003, International Business Press
Hardcover
in English
0789020327 9780789020321
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Internet applications in Euromarketing
2002, International Business Press
in English
0789020327 9780789020321
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Book Details
First Sentence
"SUMMARY. In this study, the effects on consumer responses are explored of single-medium and multiple-media campaigns under two levels of consumer's product involvement."
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- Created April 29, 2008
- 5 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL18274358W |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |