An edition of Cable TV advertising
(1989)
Cable TV Advertising
In Search of the Right Formula
by Rajeev Batra and Rashi Glazer
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United States| Edition | Availability |
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1
Cable TV Advertising: In Search of the Right Formula
May 19, 1989, Quorum Books
Hardcover
in English
0899304060 9780899304069
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2
Cable TV advertising: in search of the right formula
1989, Quorum Books
in English
0899304060 9780899304069
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Book Details
First Sentence
"In this introductory chapter, we present a brief overview of how to think strategically about the issues confronting cable TV advertising."
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- Created April 29, 2008
- 6 revisions
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| July 31, 2019 | Edited by MARC Bot | associate edition with work OL19198549W |
| August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |