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This New York Times Bestseller is now revised and updated with a new chapter featuring the new words of a new president. Why are some people so much better than others at talking their way into a job or out of trouble? What’s behind winning campaign slogans and career-ending political blunders? Why do some product ads connect emotionally and others fail miserably? Why do some speeches resonate and endure while others are forgotten moments after they are given? In Words That Work, Dr. Frank Luntz, language architect and public opinion guru, not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz teaches about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day. Take it from the man who has helped dozens of Fortune 500 companies communicate—words can and do mean the difference between success and failure. We all submit to the power of language, whether we know it or not. And the right words can give you the edge in any venture. It’s not what you say—it’s what people hear.
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Previews available in: English
Subjects
Rhetoric, Business, Critical thinking, Popular culture, English language, Communication in politics, Mass media and language, Nonfiction, Persuasion (Rhetoric), Political aspects, English language, united states, English language, rhetoric, Persuasion (rhetoric), Popular culture, united states, English language, usageShowing 5 featured editions. View all 5 editions?
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Words That Work: It's not what you say, it's what people hear
2007, Hyperion
in English
1401303080 9781401303082
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
January 2, 2007, Hyperion
Hardcover
in English
1401302599 9781401302597
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4
Words That Work: It's Not What You Say, It's What People Hear
2007, Hachette Books
in English
1401385745 9781401385743
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
January 2, 2007, Hyperion
Audio CD
in English
1401384889 9781401384883
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- Created April 29, 2008
- 17 revisions
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December 5, 2022 | Edited by ImportBot | import existing book |
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April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |