An edition of Marketing strategy (2006)

Marketing Strategy

A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)

4 edition

by , , and

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Cover of: Marketing Strategy by Orville C. Walker, John Mullins, Jr. Harper W Boyd, Walker, Boyd, Mullins, Larreche
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Last edited by MARC Bot
July 14, 2020 | History
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An edition of Marketing strategy (2006)

Marketing Strategy

A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)

4 edition

by , , and

  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.

Publish Date
Publisher
AIPI
Language
English
Pages
272

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Previews available in: English

Subjects

Marketing, Strategische planning, Management, Marketing, management

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Edition Availability
Cover of: Marketing Strategy
Marketing Strategy: A Decision-Focused Approach
2013, McGraw-Hill Education
in English
Libraries near you: WorldCat
Cover of: Marketing Strategy
Marketing Strategy
July 4, 2007, McGraw-Hill Education (ISE Editions)
in English
Libraries near you: WorldCat
Cover of: Marketing Strategy
Marketing Strategy: A Decision-Focused Approach (Cram101 Textbook Outlines - Textbook NOT Included)
October 19, 2006, AIPI
Paperback in English - 4 edition
  • Not in Library
Libraries near you: WorldCat

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Book Details

The Physical Object

Format
Paperback
Number of pages
272
Dimensions
10.8 x 8.2 x 0.7 inches
Weight
1.4 pounds

ID Numbers

Open Library
OL8542416M
ISBN 10
0071116745
ISBN 13
9781428810334
Library Thing
2990655
Goodreads
3078316

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 14, 2020 Edited by MARC Bot associate orphaned edition with work based on ISBN 9780071116749
August 10, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 30, 2008 Created by an anonymous user Imported from amazon.com record