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The Business of Children's Entertainment covers the development of children both as media audience and as consumers of material culture. It looks at the evolution of their popular culture as defined by media events and also investigates the link between consumer goods and the media.
The book is divided into seven chapters that include case studies of several children's programs such as He-Man and the Masters of the Universe, Smurfs, and ThunderCats, in addition to short historical overviews of Nickelodeon and Disney. These case studies provide the reader with examples of the interconnected relationship between the toy industry and the media industry, and also illustrate how licensed characters have been developed in all areas of children's media. This commercialism is inexorably intertwined with strong economic forces that have shaped - and continue to shape - media and entertainment. By bringing the economic framework of children's entertainment to the foreground, Dr.
Pecora creates a novel approach to her examination of the commercialization of children's media.
Although the focus of the book is the children's entertainment industry, it serves to explain many concepts and issues common to all media. Professionals in the field of media studies, including mass communication scholars and media sociologists, will find this book useful and informative, as will children's media advocates. The text is also a valuable supplement for courses in media management and media economics.
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Previews available in: English
Subjects
Children's paraphernalia, Child consumers, Motion pictures and children, Children's clothing industry, Television advertising and children, Toy industry, Advertising, Kinderen, Advertenties, Industrie, Jouets, Enfants consommateurs, Publicite televisee et enfants, Objets personnels, Publicite, Cinema et enfants, Enfants, Vetements d'enfant, Consumentengedrag, Austrians, united states, Marketing research, Television advertising, TV and movie tie-insShowing 2 featured editions. View all 2 editions?
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The Business of Children's Entertainment
March 6, 2002, The Guilford Press
Paperback
in English
- New Ed edition
1572307749 9781572307742
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Book Details
First Sentence
"In recent years, charges have been leveled at the children's entertainment industry claiming that cartoon characters are nothing more than hucksters for a variety of merchandise to be sold to children."
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- Created April 30, 2008
- 6 revisions
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September 15, 2021 | Edited by ImportBot | import existing book |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |