The Financial Services Marketing Handbook
Tactics and Techniques that Produce Results
by Evelyn Ehrlich and Duke Fanelli
- 1 Want to read
"Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed." "The Financial Services Marketing Handbook gives marketers and sales professionals the tools they need to survive and thrive, whether they are independent entrepreneurs or work within commercial banks, investment banks, credit card companies, hedge funds, mutual funds, insurance firms, and other financial institutions."--BOOK JACKET.
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"The science of marketing is built on fact-based researched, sophisticated statistical methods, the testing of hypotheses, and the analysis of results."
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- Created April 30, 2008
- 11 revisions
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| October 17, 2022 | Edited by ImportBot | import existing book |
| December 8, 2020 | Edited by MARC Bot | import existing book |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |