An edition of In search of stupidity (2003)

In search of stupidity

over 20 years of high-tech marketing disasters

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Last edited by MARC Bot
September 13, 2024 | History
An edition of In search of stupidity (2003)

In search of stupidity

over 20 years of high-tech marketing disasters

A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.

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Previews available in: English

Edition Availability
Cover of: In search of stupidity
In search of stupidity: over 20 years of high-tech marketing disasters
2003, Apress, Distributed to the book trade in the United States by Springer-Verlag
Hardcover in English

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Book Details


Table of Contents

First movers, first mistakes: IBM, Digital Research, Apple, and Microsoft
A rather nutty tale: IBM and the PC Junior
Positioning puzzlers: MicroPro and Microsoft
We hate you, we really really hate you: Ed Esber and Ashton-Tate
The idiot piper: OS/2 and IBM
Frenchman eats frog, chokes to death: Borland and Philippe Kahn
Brands for the burning: Intel and Motorola
From Godzilla to Gecko: the long, slow decline of Novell
Ripping PR yarns: Microsoft and Netscape
Purple haze all through my brain: the Internet and ASP Busts.

Edition Notes

Published in
Berkeley, CA, New York, NY

Classifications

Dewey Decimal Class
338.4/7004
Library of Congress
HD9696.63.A2 C53 2003

The Physical Object

Format
Hardcover
Pagination
xii, 252 p. :
Number of pages
252
Dimensions
9.3 x 6.2 x 0.9 inches
Weight
1.3 pounds

ID Numbers

Open Library
OL8848525M
Internet Archive
insearchofstupid00merr
ISBN 10
1590591046
LCCN
2003009863
OCLC/WorldCat
52165662
Library Thing
163028
Goodreads
1877319

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 13, 2024 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
December 7, 2020 Edited by MARC Bot import existing book
July 15, 2019 Edited by MARC Bot import existing book
April 30, 2008 Created by an anonymous user Imported from amazon.com record