An edition of B2B Brand Management (2006)

B2B Brand Management

1 edition

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Cover of: B2B Brand Management by Philip Kotler, Waldemar Pfoertsch, I. Michi
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Last edited by Marla
January 2, 2024 | History
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An edition of B2B Brand Management (2006)

B2B Brand Management

1 edition

by and

  • 0 Ratings
  • 4 Want to read
  • 1 Currently reading
  • 0 Have read

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Publish Date
Publisher
Springer
Language
English
Pages
357

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Previews available in: English

Subjects
Brand name products, Management, Case studies, Product management

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Edition Availability
Cover of: B2B Brand Management
B2B Brand Management
September 1, 2006, Springer
Hardcover in English - 1 edition
  • Not in Library
Libraries near you: WorldCat

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Book Details

First Sentence

"When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson."

Classifications

Library of Congress
HD28-70HF5410-5417.5, HD69.B7 K68 2006

The Physical Object

Format
Hardcover
Number of pages
357
Dimensions
9.4 x 6.1 x 1 inches
Weight
1.5 pounds

ID Numbers

Open Library
OL9055459M
Internet Archive
bbbrandmanagemen00kotl
ISBN 10
3540253602
ISBN 13
9783540253600
LCCN
2006930595
OCLC/WorldCat
71305656
Library Thing
1614930
Goodreads
162201

Source records

amazon.com record
Library of Congress MARC record
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marc_columbia MARC record
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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 2, 2024 Edited by Marla Added coauthor
December 20, 2023 Edited by ImportBot import existing book
December 28, 2022 Edited by MARC Bot import existing book
December 8, 2022 Edited by ImportBot import existing book
April 30, 2008 Created by an anonymous user Imported from amazon.com record