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Previews available in: English
Subjects
Brand name products, Management, Case studies, Product managementShowing 1 featured edition. View all 1 editions?
Edition | Availability |
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1
B2B Brand Management
September 1, 2006, Springer
Hardcover
in English
- 1 edition
3540253602 9783540253600
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Book Details
First Sentence
"When talking about brands most people think of Coca Cola, Apple, Ikea, Starbucks, Nokia, and maybe Harley Davidson."
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- Created April 30, 2008
- 20 revisions
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January 2, 2024 | Edited by Marla | Added coauthor |
December 20, 2023 | Edited by ImportBot | import existing book |
December 28, 2022 | Edited by MARC Bot | import existing book |
December 8, 2022 | Edited by ImportBot | import existing book |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |