An edition of The Future of Advertising (2003)

The Future of Advertising

New Media, New Clients, New Consumers in the Post-Television Age

1 edition

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Cover of: The Future of Advertising by Joe Cappo
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Last edited by IdentifierBot
August 12, 2010 | History
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An edition of The Future of Advertising (2003)

The Future of Advertising

New Media, New Clients, New Consumers in the Post-Television Age

1 edition

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
McGraw-Hill
Language
English
Pages
256

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Previews available in: English

Subjects
Securities, Securities industry, Advertising

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: The Future of Advertising
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
October 10, 2005, McGraw-Hill
Paperback in English - 1 edition
  • Not in Library
Libraries near you: WorldCat
Cover of: The Future of Advertising
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
October 10, 2005, McGraw-Hill
in English
Libraries near you: WorldCat
Cover of: The Future of Advertising
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
May 27, 2003, McGraw-Hill
Hardcover in English - 1 edition
Libraries near you: WorldCat
Cover of: The Future of Advertising
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
May 27, 2003, McGraw-Hill
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"Within only a few years, the advertising agency business in the United States has transformed from dozens of independent, entrepreneurial, creative, and highly competitive shops into an oligopoly of four large publicly held corporations."

The Physical Object

Format
Paperback
Number of pages
256
Dimensions
8.2 x 5.5 x 0.8 inches
Weight
12 ounces

ID Numbers

Open Library
OL9255926M
ISBN 10
0071462155
ISBN 13
9780071462150
Library Thing
1592043
Goodreads
506353

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 12, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 30, 2008 Created by an anonymous user Imported from amazon.com record