An edition of Principles of Services Marketing
(1994)
Principles of Services Marketing
2Rev Ed edition
by Adrian Palmer
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August 12, 2010 | History
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Principles of services marketing
2008, McGraw-Hill Education
in English
- 5th ed.
0077116275 9780077116279
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2
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
in English
0077107942 9780077107949
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3
Principles of Services Marketing
July 4, 2007, McGraw Hill Higher Education
Paperback
in English
- 4Rev Ed edition
0077107942 9780077107949
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4
Principles of Services Marketing
December 1, 2000, McGraw-Hill Education
Paperback
- 3Rev Ed edition
0077097483 9780077097486
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5
Principles of Services Marketing
May 1998, McGraw-Hill Publishing Co.
Paperback
- 2Rev Ed edition
0077094344 9780077094348
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6
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7
Principles of services marketing
1994, McGraw-Hill, McGraw-Hill Book Co Ltd, Mcgraw Hill Book Co Ltd
in English
0077077466 9780077077464
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- Created April 30, 2008
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| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| December 15, 2009 | Edited by WorkBot | link works |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |