Breaking Up America
Advertisers and the New Media World
by Joseph Turow
- 2 Want to read
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
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Previews available in: English
Subjects
Advertising, Business, Nonfiction, Performing Arts, Social aspects, Social aspects of Advertising, Sociology, Target marketing, Marketing, social aspects, Mass media, social aspects, United states, politics and government, Reclame, Advertising & Promotion, BUSINESS & ECONOMICS, Sociale aspectenPlaces
United StatesShowing 4 featured editions. View all 4 editions?
| Edition | Availability |
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1
Breaking up America: Advertisers and the New Media World
2010, University of Chicago Press
in English
1281224081 9781281224088
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2
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3
Breaking Up America: Advertisers and the New Media World
December 15, 1998, University Of Chicago Press
Paperback
in English
- New Ed edition
0226817504 9780226817507
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4
Breaking up America: advertisers and the new media world
1997, University of Chicago Press
in English
0226817490 9780226817491
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Book Details
First Sentence
""ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types.""
Classifications
The Physical Object
ID Numbers
First Sentence
""ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types.""
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History
- Created April 30, 2008
- 8 revisions
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| October 10, 2020 | Edited by ImportBot | import existing book |
| August 4, 2020 | Edited by ImportBot | import existing book |
| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |