An edition of Promotion and marketing for broadcasting, cable, and the web
(2001)
Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition
4 edition
by Susan Tyler Eastman and Douglas A. Ferguson
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Previews available in: English
| Edition | Availability |
|---|---|
1
Promotion and marketing for broadcasting, cable, and the Web
2002, Focal Press
in English
- 4th ed
024080497X 9780240804972
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2
Promotion & Marketing for Broadcasting, Cable & the Web, Fourth Edition
August 2001, Focal Press
Paperback
in English
- 4 edition
024080497X 9780240804972
|
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|
Book Details
First Sentence
"Because of the exorbitant costs associated with mass media programming, promotion is a vital component of broadcast and cable strategy."
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- Created April 30, 2008
- 6 revisions
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| July 30, 2019 | Edited by MARC Bot | associate edition with work OL17082874W |
| August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |