An edition of Social Marketing
(2002)
Social Marketing
by Michael T. Ewing
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Book Details
First Sentence
"SUMMARY. The misapplication of marketing to major American social institutions-education, religion, healthy care, the media, government and the legal system-has frequently undermined the fundamental purposes of those institutions, to the point that Laczniak and Michie's (1979a; 1979b) worst fears about marketing as a force for social disorder may have become a reality."
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- Created April 30, 2008
- 5 revisions
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| October 12, 2020 | Edited by ImportBot | import existing book |
| August 13, 2020 | Edited by ImportBot | import existing book |
| April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
| December 15, 2009 | Edited by WorkBot | link works |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |