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1
Brand Leadership : Building Assets in an Information Economy
2000, Free Press, The
Hardcover
0684866455 9780684866451
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Book Details
First Sentence
"In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter & Gamble (P&G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap."
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- Created April 30, 2008
- 8 revisions
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December 9, 2022 | Edited by ImportBot | import existing book |
August 25, 2019 | Edited by Camillo Pellizzari | merge authors |
August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |