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Previews available in: English
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Edition | Availability |
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1
Strategic Marketing: An Introduction
September 8, 2000, Routledge
Library Binding
in English
- 1 edition
0415208106 9780415208109
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2
Strategic marketing: an introduction
2000, Routledge
Electronic resource
in English
0203460057 9780203460054
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WorldCat
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Book Details
First Sentence
"A strategy is a plan that integrates an organization's major goals, policies, decisions and sequences of action into a cohesive whole."
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First Sentence
"A strategy is a plan that integrates an organization's major goals, policies, decisions and sequences of action into a cohesive whole."
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- Created April 30, 2008
- 7 revisions
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January 15, 2023 | Edited by ImportBot | import existing book |
September 15, 2021 | Edited by ImportBot | import existing book |
September 3, 2020 | Edited by ImportBot | import existing book |
August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |