MARC Record from Collingswood Public Library

LEADER: 03021cam 22003494a 4500
003 OCoLC
005 20080318094620.0
008 080116s2008 nyu b 001 0 eng
010 $a2008002097
020 $a9780374228279 (hardcover : alk. paper)
020 $a0374228272 (hardcover : alk. paper)
035 $a(OCoLC)166378206
040 $aDNLM/DLC$cDLC$dNLM$dBTCTA$dBAKER$dYDXCP$dUPZ$dC#P
042 $apcc
043 $an-us---
082 00 $a338.4/761510973
100 1 $aPetersen, Melody,$d1964-
245 10 $aOur daily meds :$bhow the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs /$cMelody Petersen.
250 $a1st ed.
260 $aNew York :$bFarrar, Straus and Giroux,$c2008.
300 $a432 p. ;$c24 cm.
500 $a"Sarah Crichton books."
504 $aIncludes bibliographical references (p. [409]-411) and index.
505 0 $aCreating disease -- Midwestern medicine show -- Chemical imbalance -- The early years -- An awakening : the age of the blockbuster -- Ghostwriters and secret studies -- "Neurontin for everything" -- Altered state -- Deadly doses.
520 $aIn the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. They’ve become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesn’t reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm.
650 0 $aDrugs$zUnited States$xMarketing.
856 42 $zContributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0809/2008002097-b.html
856 42 $zPublisher description$uhttp://www.loc.gov/catdir/enhancements/fy0809/2008002097-d.html
907 $a.b17359818$b04-04-08$c03-20-08
998 $a3cw$b03-20-08$cm$da$e-$feng$gnyu$h0$i0
946 $acw$bjaj$c2008-03-20
945 $a338.476151 Pet$g0$i36431100741458$l3cwan$o $p$26.00$q $r $s-$t201$u8$v0$w8$x0$y.i22940613$z03-20-08