| Record ID | OpenLibraries-Trent-MARCs/lbrn.mrc:1036417:965 |
| Source | OpenLibraries-Trent-MARCs |
| Download Link | /show-records/OpenLibraries-Trent-MARCs/lbrn.mrc:1036417:965?format=raw |
LEADER: 00965cam 22003010i 4500
001 0116300433608
008 800721s1980 ilu a b 11 eng d
010 $a 79089948 //r84
020 $a0256023484
035 $a(Sirsi) AAD-2651
035 $a22653834.C..
040 $aOPET$beng
046 $aDLC$cDLC
050 00 $aHF5415.135$b.C7 1980
082 0 $a658.8/02$z19
090 0 $aHF 5415.135 .C7 1980$bb
100 1 $aCravens, David W.
245 10 $aMarketing decision making :$bconcepts and strategy /$cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff. --
250 $aRev. ed. --
260 $aHomewood, Ill. :$bR. D. Irwin,$c1980.
300 $axv, 573 p. :$bill. ;$c25 cm. --
490 0 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xDecision making.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
700 10 $aHills, Gerald E.
700 10 $aWoodruff, Robert B.