Record ID | OpenLibraries-Trent-MARCs/tier5.mrc:60577457:882 |
Source | OpenLibraries-Trent-MARCs |
Download Link | /show-records/OpenLibraries-Trent-MARCs/tier5.mrc:60577457:882?format=raw |
LEADER: 00882cam 22002890 4500
001 0116301074161
008 760831s1976 enk ak b 11 eng d
010 $a 76372941
015 $aGB76-16510
020 $a0333192877 :$c£7.95.
021 $a0333192885$bpbk.
035 $a(Sirsi) AAI-0701
035 $a22701946.C..
040 $aOPET$beng
046 $aLC
050 0 $aHF5415.15$b.B35
082 $a658.5
090 0 $aHF 5415.15 .B35$bb
100 1 $aBaker, Michael John.
245 10 $aProduct policy and management /$c[by] Michael J. Baker, Ronald McTavish. --
260 $aLondon :$bMacmillan,$c1976.
300 $ax, 182 p. :$bill., form ;$c23 cm.
490 0 $aMacmillan studies in marketing management
504 $aIncludes bibliographical references and index.
650 0 $aNew products$xManagement.
650 0 $aProduct management.
700 10 $aMcTavish, Ronald.