| Record ID | OpenLibraries-Trent-MARCs/tier5.mrc:60578339:1044 |
| Source | OpenLibraries-Trent-MARCs |
| Download Link | /show-records/OpenLibraries-Trent-MARCs/tier5.mrc:60578339:1044?format=raw |
LEADER: 01044cam 2200289 a 4500
001 0116301074187
008 770401s1977 ilu b 1 eng d
010 $a 77005569
020 $a0877570922
035 $a(Sirsi) AAI-0703
035 $a22701948.C..
040 $aOPET$beng
046 $aLC
050 0 $aHF5415.15$b.M84
082 $a658.8/4
090 0 $aHF 5415.15 .M84$bb
245 00 $aMultinational product management /$cedited by Warren J. Keegan and Charles S. Mayer.
260 $aChicago :$bAmerican Marketing Association,$cc1977.
300 $avi, 184 p. ;$c23 cm.
500 $aProceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.
504 $aIncludes bibliographical references.
650 0 $aExport marketing$xCongresses.
650 0 $aProduct management$xCongresses.
700 10 $aKeegan, Warren J.
700 10 $aMayer, Charles S.
710 20 $aAmerican Marketing Association.
710 20 $aMarketing Science Institute.