| Record ID | OpenLibraries-Trent-MARCs/tier6.mrc:7361379:1012 |
| Source | OpenLibraries-Trent-MARCs |
| Download Link | /show-records/OpenLibraries-Trent-MARCs/tier6.mrc:7361379:1012?format=raw |
LEADER: 01012cam 2200265 4500
001 14057031
001 0116405226287
005 20051006101803.0
008 050729s2006 cau b 001 0 eng
010 $a 2005022128
020 $a0520246268 (cloth : alk. paper)
035 $a(Sirsi) l2005022128
040 $aDLC$cDLC$dDLC
040 $aOPET$beng
050 00 $aHM826b.B47 2006
082 00 $a306$222
100 1 $aBest, Joel.
245 10 $aFlavor of the month :$bwhy smart people fall for fads /$cJoel Best.
260 $aBerkeley :$bUniversity of California Press,$cc2006.
300 $axi, 201 p. ;$c22 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
650 0 $aSocial institutions.
650 0 $aFads$xSocial aspects.
650 0 $aDiffusion of innovations.