| Record ID | bcl_marc/bcl_open.04.mrc:282589313:846 |
| Source | bcl_marc |
| Download Link | /show-records/bcl_marc/bcl_open.04.mrc:282589313:846?format=raw |
LEADER: 00846cam 22002774a 45e0
005 20040213090722.0
008 020318s2003 njua b 001 0 eng
010 $a2002021433
020 $a0130477222
035 $a(OCoLC)ocm49375454
040 $aDLC$cDLC
042 $apcc
049 $aBXMM
050 00 $aHF5823$b.W455 2003
082 00 $a659.1$221
100 1 $aWells, William,$d1926-
245 10 $aAdvertising :$bprinciples & practice /$cWilliam Wells, John Burnett, Sandra Moriarty.
250 $a6th ed.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc2003.
300 $axxxii, 599 p. :$bcol. ill. ;$c28 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
700 1 $aBurnett, John,$d1944-
700 1 $aMoriarty, Sandra E.$q(Sandra Ernst)
948 $aLTI 02/13/2004
994 $aE0$bBXM