| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:182618492:1890 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01890cam a2200301 a 4500
001 000242787-7
005 20020606090541.3
008 820721s1983 nyua b 00110 eng
010 $a 82014043
020 $a0582283523
020 $a0582283531 (pbk.)
035 0 $aocm08668605
040 $aDLC$cDLC$dm/c$dHLS
050 0 $aHM258$b.L68 1983
082 0 $a302.2/34$219
100 1 $aLowery, Shearon.
245 10 $aMilestones in mass communication research :$bmedia effects /$cShearon Lowery, Melvin L. DeFleur.
260 0 $aNew York :$bLongman,$cc1983.
300 $axvi, 398 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
505 0 $aDeveloping frameworks for studying mass communication -- The Payne fund studies : the effects of movies on children -- The invasion from Mars : radio panics America -- The people's choice : the media in a political campaign -- Experiments on mass communication : persuading the American soldier in World War II -- Communication and persuasion : the search for the magic keys -- Personal influence : the two-step flow of communication -- Project Revere : the quality and pathways of message diffusion -- Seduction of the innocent : the great comic book scare -- Television in the lives of our children : the early years -- Violence and the media : the turbulent sixties -- Television and social behavior : the surgeon general's report -- Pathways of the past and the journey ahead.
650 0 $aMass media.
650 0 $aMass society.
700 1 $aDeFleur, Melvin L.$q(Melvin Lawrence),$d1923-
776 08 $iOnline version:$aLowery, Shearon.$tMilestones in mass communication research.$dNew York : Longman, c1983$w(OCoLC)654368840
776 08 $iOnline version:$aLowery, Shearon.$tMilestones in mass communication research.$dNew York : Longman, ©1983$w(OCoLC)654368840
988 $a20020608
906 $0DLC