| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:303761170:1273 |
| Source | harvard_bibliographic_metadata |
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LEADER: 01273pam a2200277 a 4500
001 000396392-6
005 20020606090541.3
008 840405s1984 maua b 00110 eng
010 $a 84007904
020 $a0262040751
035 0 $aocm10725418
040 $aDLC$cDLC
043 $an-us---
050 00 $aJF2112.A4$bD53 1984
100 1 $aDiamond, Edwin.
245 14 $aThe spot :$bthe rise of political advertising on television /$cEdwin Diamond and Stephen Bates.
260 0 $aCambridge, Mass. :$bMIT Press,$cc1984.
300 $axiv, 416 p. :$bill. ;$c21 cm.
500 $aIncludes index.
504 $aBibliography: p. [391]-400.
505 0 $aFraming the media campaign -- Radio age and the birth of spots -- Ike, BBD & O, USP and TV -- Checkers -- Rise of living-room politics -- Kennedy, Kennedy, Ken-ne-dy -- New advertising -- Daisy and the dirty pictures in the public mind -- High-tech politics -- New Nixon and the old Humphrey -- Tanya talks, watergate walks -- Bright songs and blue jeans -- TV pitchman to prime-time president -- Man on the white horse -- It was the truck.
650 0 $aAdvertising, Political$zUnited States.
650 0 $aTelevision advertising$zUnited States.
700 1 $aBates, Stephen,$d1958-
988 $a20020608
906 $0DLC