MARC Record from harvard_bibliographic_metadata

LEADER: 01709cam a2200253uu 4500
001 000448014-7
005 20020606090541.3
008 850424s1985 ctua 00010 eng
010 $a 85050352
020 $a0300034830
035 0 $aocm12975201
040 $aDLC$cDLC
050 00 $aNC997$b.R278 1985
100 1 $aRand, Paul,$d1914-
245 10 $aPaul Rand, a designer's art.
246 3 $aDesigner's art.
260 0 $aNew Haven :$bYale University Press,$c1985.
300 $axiv, 239 p. :$bill. (some col.) ;$c27 cm.
505 0 $aArt for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- Legibility and modernity -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.
520 $a"Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work--posters, book jackets, product advertisements, corporate trademarks, packaging, interiors--as well as the work of artist he admires"--Cover.
650 0 $aDesign.
650 0 $aCommercial art.
988 $a20020608
906 $0DLC