| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:612855950:1334 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:612855950:1334?format=raw |
LEADER: 01334nam a2200361 i 4500
001 000747946-8
005 20020606090541.3
008 770705s1977 cau b 00110 eng
010 $a 74077291 //r892
020 $a080390424X :$c$15.95.$a0803907443$bpbk. :$c$6.95
035 0 $aocm02924641
040 $aDLC$cDLC
050 0 $aHC79.C6$bW37
082 $a658.8/34
100 1 $aWard, Scott,$d1942-
245 10 $aHow children learn to buy :$bthe development of consumer information-processing skills /$cScott Ward, Daniel B. Wackman, Ellen Wartella.
260 0 $aBeverly Hills, Calif. :$bSage Publications,$cc1977.
300 $a271 p. ;$c22 cm.
440 0 $aPeople and communication ;$vv. 1
500 $aIncludes indexes.
504 $aBibliography: p. 193-197.
650 0 $aYoung consumers.
650 0 $aTelevision and children.
650 0 $aTelevision advertising.
650 0 $aChild consumers.
650 0 $aTelevision advertising and children.
700 1 $aWackman, Daniel B.,$ejoint author.
700 1 $aWartella, Ellen,$ejoint author.
700 1 $aWackman, Daniel B.,$eauthor.
700 1 $aWartella, Ellen,$eauthor.
776 08 $iOnline version:$aWard, Scott, 1942-$tHow children learn to buy.$dBeverly Hills, Calif. : Sage Publications, ©1977$w(OCoLC)572735223
988 $a20020608
906 $0DLC