| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:670225893:751 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:670225893:751?format=raw |
LEADER: 00751pam a2200229 i 4500
001 000812829-4
005 20020606090541.3
008 780907r1978 nyua b 00110 eng
010 $a 78011903
020 $a0405111738 :$c$35.00
035 0 $aocm04497620
040 $aDLC$cDLC
100 1 $aStarch, Daniel.
245 10 $aAdvertising principles /$cDaniel Starch.
260 0 $aNew York :$bArno Press,$c1978 [c1927]
300 $axiv, 593 p. :$bill. ;$c21 cm.
490 0 $aCentury of marketing
500 $aReprint of the ed. published by A. W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising.
988 $a20020608
906 $0DLC