| Record ID | harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:689473952:736 |
| Source | harvard_bibliographic_metadata |
| Download Link | /show-records/harvard_bibliographic_metadata/ab.bib.00.20150123.full.mrc:689473952:736?format=raw |
LEADER: 00736pam a2200229 i 4500
001 000834390-X
005 20020606090541.3
008 790621s1980 maua b 00000 eng
010 $a 79016899
020 $a0205067220 :$c$12.95
035 0 $aocm05171139
040 $aDLC$cDLC
245 00 $aPerspectives on strategic marketing management /$c[edited by] Roger A. Kerin, Robert A. Peterson.
260 0 $aBoston :$bAllyn and Bacon,$cc1980.
300 $axii, 493 p. :$bill. ;$c25 cm.
500 $aChapters originally appeared as articles in various periodicals.
504 $aIncludes bibliographies.
650 0 $aMarketing$xManagement.
700 1 $aKerin, Roger A.
700 1 $aPeterson, Robert A.
988 $a20020608
906 $0DLC